Boqii Holding ^{Priced, NYSE: BQ}

You may have heard about "pet humanization" -- a growing worldwide trend that represents a natural extension of humans taking care of themselves to the well-being of their pets. Over ten years ago, we set out to build Boqii with the simple goal of connecting China’s fast-growing "1st generation" of pet parents who were taking more interest in the wellness and happiness of their pets. As we attracted more users to our community, we began to think about ways to help them get exactly what they were looking for -- everything from pet foods to toys, vitamins to shampoos. It did not take us long to create the first pet-focused online retailer in China. When we launched online retail in 2008, our goal was not just to attract one-time shoppers but to turn them into lifelong customers -- through providing a truly tailored shopping experience where they would never dream of shopping elsewhere. With this belief, we began to envision fostering a pet ecosystem around our online sales platforms and expanding offline network. As of June 30, 2020, we had built close relationships with over 410 brand partners and a large base of physical pet stores and pet hospitals, by making their products and services more accessible and appealing to the growing base of young pet parents in China. Through our brand influence and proprietary technology, we have also began to digitally connect and empower an extensive, growing network of physical pet stores and pet hospitals.